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Indie Advertising: BookBub Results

At this juncture, almost everyone who's interested in self-publishing knows about BookBub. They're generally acknowledged as the the 800-pound gorilla of book advertising (especially among indies), and getting an ad with them is as close as you can get to guaranteed sales.  Needless to say, everyone wants a BookBub promotion, so it's probably surprising that I resisted the urge to submit a book to them until very recently.

To be perfectly honest, "resisted" is probably the wrong word.  Truth be told, from everything I'd heard, BookBub was a powerful tool if you could get accepted (everyone agrees that they're very selective), and I was looking to get the most bang for my buck.  Thus, rather than try to get an ad with them as soon as humanly possible, I waited until I released the third book in my Kid Sensation series and then tried to get an ad.  Apparently the stars were aligned just right, because I was approved for an ad for Sensation, the first Kid Sensation book.  Per BookBub's terms, I dropped the price of the book from $3.99 to 99 cents (it has to be at least 50% off). At the time of the ad, Sensation was ranking at about 4,000 in the Kindle Paid Store. The results were as follows:


Amazon Best Sellers Rank: #329 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#1 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Superhero
#1 in Kindle Store > Kindle eBooks > Literature & Fiction > Action & Adventure > Romance
#1 in Kindle Store > Kindle eBooks > Teen & Young Adult > Science Fiction & Fantasy > Fantasy > Coming of Age


Needless to say, I was quite pleased. More than pleased, actually. In fact, my mood was a lot like the lady here:


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