I was on one of the author boards recently, and - as will happen from time to time - another writer was complaining about the inability to afford some of the "basics" of self-publishing: cover art, editing, and so on. Now, it's no secret that selling books is difficult, and a lot of the essential elements that go into a good book (e.g., a good cover) aren't exactly cheap. However, rather than find a way to scrape together the cash, some authors would rather publish a book with a bad cover, no editing, etc. (To me, that's like an auto manufacturer deciding to only put three wheels on a car because they couldn't afford the fourth.) I'm always disappointed by this type of passivity, because in my opinion it shows an extreme lack of hustle. Unfortunately, thanks to The Hustler - a famous film starring Paul Newman - terms like "hustle" and "hustler"have gotten a bad rap. Today, when people hear "hustler," they often think of so...