My wife recently came home extremely flustered by her shopping experience at a new grocery store. Apparently, there were several items on her list that she had a hard time locating because they weren't where she expected them to be - something like, "They had cheese near frozen foods instead of dairy products!" Anyway, that got me to thinking about writing (I tend to relate everything to writing these days, on some level), and ways in which indie authors may be making it difficult for readers to find them. Of course, the usual suspects came to mind: genres/categories, keywords, marketing efforts, etc. However, going a little off the beaten path, I thought about another area in which authors might be limiting their reach: format. Everyone knows, of course, that ebooks are the big enchilada when it comes to self-publishing. By way of example, the bulk of my own sales comes from ebooks. However, that doesn't mean that you should totally ignore other publishing formats, ...